Abstract: This paper analyzes the specific case of ofo bicycle to study the relationship between enterprise overinvestment and debt default, and draws out the impact of both on the enterprise. This paper first analyzes the main situation of the enterprise, including the operation situation and financing situation, etc.; then study the enterprise's non-fixed asset investment and fixed asset investment respectively, and through the comparison of the growth rate of fixed assets and the growth rate of sales revenue, conclude that there is overinvestment in the enterprise; thereafter, this paper analyzes the development history of the enterprise and the default situation, and draws the conduction process of the enterprise's overinvestment and debt default. Through the case study, this paper concludes that the senior management problem and the market situation of the enterprise lead to overinvestment, and overinvestment and senior management's insensitivity to liabilities will cause the enterprise's debt default. Read More

Abstract: With the rapid development of Internet technology in recent years, the technology of big data has become more and more widespread in the application of e-commerce. Besides, with the widespread popularity of smartphones, consumers are able to access e-commerce platforms anytime and anywhere, which also generates a large volume of user data and transaction behaviour information. In China, Taobao, as one of the largest e-commerce platforms in the country, has made use of artificial intelligence (AI) and machine learning (ML) technology to allow the platform to accurately profile users, personalised recommendations and other functions. The youth group, as an important part of the market consumer group, has a strong desire to buy. And their behavioural characteristics in online shopping are unique, which also includes their attention to various interactive software pushes when using mobile phones. This paper investigates the impact of Taobao's big data push on the consumption behaviour of teenage users. The study finds that Taobao's big data push significantly impacts teenage consumers' behavior. Read More

Abstract: As a leader in the global technology industry and one of the largest listed companies, Facebook takes selling advertising space as its core business and is committed to maintaining sufficient innovation and competitiveness in business and products. Even so, revelations of privacy breaches, misinformation, and anti-competitive practices have made investors more cautious about the company's investment decisions. From a portfolio and capital management perspective, diversifying the portfolio and reducing the correlation between assets helps Facebook deliver attractive expected returns. In terms of net present value, Facebook's cash flow sources and capital allocation priorities should reflect the company's ability to buy back shares and capital expenditures. Through a critical analysis and discussion of Facebook, the paper measures whether Facebook's business model has the ability to expand rapidly, increase stock value and market valuation, and attract more investment from the management and financial perspectives of the company's management structure, capital composition, and net present value of the company's assets. Read More

Abstract: The most difficult job still rests in rural areas: promoting rural regeneration extensively and building a socialist modernized nation. The development of rural and agricultural regions must be given priority in the future, in addition to facilitating the transfer of urban and rural components and integrating urban and rural development. The Taobao village and Theil index provincial panel data from 31 Chinese provinces between 2014 and 2022 as the foundation for our investigation. Using a fixed effects model and multiple linear regression approach, the effects of expanding rural e-commerce on the income gap between urban and rural regions and the return of the rural population are explored. The findings demonstrate that e-commerce in rural areas expanding may raise the return on investment for rural populations while also reducing the difference in income between those living in cities and rural areas. Nonetheless, there remains a considerable disparity in wealth between the countryside and the cities in several of our nation's provinces, and these inequalities vary greatly from year to year. The level of development of rural e-commerce varies significantly between different locations, with the general level of development falling between moderate and poor. Read More

Abstract: In order to clarify the consumption status quo of national cosmetics and enhance the competitiveness of national cosmetics market, this paper conducts a study based on TPB theory, through questionnaire survey as well as spss analysis. From the attitude, subjective norms, perceived behavioral control and other factors to investigate the factors affecting consumers to buy national cosmetics. Combined with practical cases, it provides suggestions for the further development of national brands, such as differentiated tracks and multi-channel sales. Read More

Abstract: Since the 19th National Congress of the Communist Party of China first proposed the comprehensive implementation of budget performance management, building a comprehensive, all-encompassing, and fully integrated budget performance management system has become a key focus of the Chinese government. In recent years, big data technology has advanced rapidly and found wide application across various sectors of society. The question of how to effectively apply big data technology to comprehensive budget performance management has emerged as a central concern for the government. This paper, based on the practical application of big data technology in China's budget performance management, explores issues currently present in budget performance management practices, focusing on areas such as performance indicator systems, database platform construction, evaluation management, and the application of results. Furthermore, it analyzes the application practices of big data technology in budget performance management abroad, providing insights into the implications for China's own practices. Read More

Abstract: Based on the empirical analysis of the M&A events of A-share listed companies from 2010 to 2023, this paper explores the impact of the implementation of the new securities law on the M&A performance of listed companies. The findings indicate that the enforcement of the novel securities law has markedly enhanced the M&A efficacy of listed entities, primarily by boosting the transparency of information dissemination, refining the agency dynamics, and elevating market efficiency. The reliability and consistency of this conclusion are verified by descriptive statistics, multiple regression analysis and robustness test. Based on the research conclusions, this paper puts forward some policy suggestions, such as further improving the securities law, improving the information disclosure requirements, optimizing the regulatory environment of capital market, and encouraging the merger and reorganization of enterprises. Read More

Abstract: With the extensive dissemination and recognition of ESG investment concepts, ESG performance of enterprises has attracted widespread attention from all walks of life, and investors have gradually incorporated ESG performance into their investment decisions. The current study examines the impact of environmental, social and corporate governance (ESG) performance on institutional investors' shareholding. From 2012 to 2023, the data combined and analyzed by the data of the China A-SHARE market company. As a result of the study, companies with higher ESG scores tend to attract more attention and investment from institutional investors, which suggests that institutional investors are increasingly emphasizing corporate sustainability metrics in their asset allocation. Further research also found that internal control quality and information transparency play an important positive role in the relationship between the company's ESG performance and institutional investor shareholders. Read More

Abstract: With the turbulence and changes in the international situation, various industries are facing numerous uncertainties, and China's industrial sector is also encountering significant challenges. Silicon manganese alloy is an important ferroalloy with wide production and application, making it critical to industrial production. Therefore, fluctuations in its price have a profound impact on industrial production. However, due to the late listing of manganese-silicon futures, research on its price fluctuations is still in its infancy. Additionally, since silicon manganese alloy sits in the middle of the industrial supply chain, many scholars are more inclined to study black series futures rather than focusing solely on manganese-silicon futures. Thus, in-depth research into the price fluctuations of manganese-silicon futures is particularly significant, as it can fill the academic gap in this field and provide effective guidance for practical operations. This paper selects the closing price data of manganese-silicon futures from the Zhengzhou Commodity Exchange from 2014 to 2024 and establishes an ARMA-GARCH model. Using EGARCH and GARCH-M, it analyzes the existence of the "leverage effect" and the characteristics of "high risk, high return" in manganese-silicon price volatility. Additionally, a vector autoregression model is constructed using the conditional volatility fitted by the ARMA-EGARCH model in relation to the changes in China’s industrial value-added growth rate, PPI growth rate, and the exchange rate of the RMB against the USD. The analysis shows that these three factors do not jointly Granger-cause the fluctuations in manganese-silicon prices, with the PPI growth rate having a more significant impact on long-term manganese-silicon price volatility compared to short-term volatility. Finally, policy recommendations based on the research findings are proposed to provide reference for relevant departments and enterprises. Read More

Abstract: This paper aims to improve effectiveness of stock price prediction model in terms of factors that contain both financial and non-financial. First introduced the different models containing ARIMA, GARCH, RNN and LSTM, their pros and cons and applied cases. Then introduced financial factors including profitability, efficiency, liquidity, solvency and investment-related. Finally, the non-financial factors in terms of four aspects: Cases, Investor preference, Policies and ESG. By analyzing these factors, deriving the conclusion of in which way and how the factors will affect the effectiveness of models. Read More

Abstract: This research employs data on the real effective exchange rate of the Renminbi, alongside aggregate import and export statistics, to construct a vector autoregression model. The objective of this investigation is to look into the dynamic interplay between the CNY currency rate and trade flows amidst the COVID-19 pandemic. The research reveals a persistent equilibrium connection between the REER, import volumes, and export volumes. Moreover, import trade is subject to Granger causality influence from changes in the real exchange rate of the RMB, suggesting that this exchange rate significantly affects fluctuations in total imports. Further analysis reveals that the impact of imports and exports on fluctuations in the RMB exchange rate is relatively minor. However, the impact of the Renminbi exchange rate on trade flows is increasingly considerable and becomes more clearly observable over an extended period. Read More

Abstract: With the deepening participation of Chinese enterprises in the global capital market, Chinese concept stocks have become an important channel for overseas financing. However, since 2010, Chinese companies have been repeatedly shorted due to the trust crisis, and information disclosure problem has become the focus of attacks by short sellers. This article takes Muddy Waters short Anta Sports as an example, analyzes the strategies of Chinese stocks to deal with the short crisis, and puts forward suggestions on improving information disclosure, improving the awareness of crisis prevention and coping ability. The study found that Anta Sports successfully counter Muddy Waters' short selling with emergency suspensions, clarification announcements and earnings reports, which not only confirmed the authenticity and integrity of its financial information, but also boosted investor confidence and gained broad support. Still, Anta still has room for improvement in the integrity and transparency of information disclosure, which is closely related to its corporate governance structure. Based on the "crisis management theory", this paper provides a comprehensive anti-short strategy for Chinese enterprises, including improving the corporate governance structure, improving the quality of information disclosure, and quickly responding to their suggestions on information disclosure content. These strategies can help enterprises to prevent and deal with the short crisis more effectively and achieve the crisis transformation. Read More

Abstract: The former Ministry of Culture clearly stated in the "Guiding Opinions on Promoting the Innovative Development of the Digital Cultural Industry" that the tourism industry should move towards digitalization. Against this backdrop, this paper aims to explore feasible strategies for the digital economy to assist in the transformation of the cultural and tourism industry. The study adopts literature research, theoretical analysis, and practical investigation methods. It first briefly explains the relevant concepts of the digital economy and the transformation of the cultural and tourism industry, then analyzes the internal mechanisms of how the digital economy supports the transformation of the cultural and tourism industry under the current situation, and finally discusses the strategies in detail. Read More

Abstract: Financial support for agriculture is an important policy decision of the Communist Party of China to consistently support agricultural development. Based on historical institutionalism, looking at the evolution of the policy of fiscal support for agriculture over the past hundred years since the founding of the party, each stage can be roughly divided into: from "rent reduction and interest reduction" during the war, "scissors difference" after the founding of the People's Republic of China to absorb agricultural resources, to diversification of financial investment, the implementation of "more giving, less taking, and revitalization" for agriculture, and high-quality development in the new era. In the new journey of comprehensively advancing the · strategy of rural revitalization, the future fiscal policy of supporting agriculture should continue to adhere to the leadership of the Communist Party of China, attach importance to the government's policy traction and the role of the market in resource allocation, actively respond to the demands of people's livelihood, enhance the endogenous development momentum and capacity of rural areas, and promote the good order change of the fiscal policy of supporting agriculture. Read More

Abstract: This study intends to analyze the influence of digital transformation on Shandong home appliance manufacturing companies’ business model innovation. Specifically, the study presented the profile of the household appliance manufacturing companies, the extent of business model innovation, and level of digital transformation adoption. The study intends to analyze the effect of digital transformation to business model innovation. Also, this aims to know which among the factors significantly effect on business model innovation. The study determines the significant differences in the assessments of respondents when grouped according to profile. The study intends to propose a business innovation program for household appliance manufacturing companies. The study utilized descriptive research method. A total of 81 companies were the target respondents out of 101 total number of companies. The impact of product supply, customers, resources, capabilities, and strategies on business model innovation were deeply analyzed, including value proposition, operational value, human capital, and financial value. The data results met the reliability and validity requirements. This study used frequency, percentage, mean and regression analysis. The study revealed that most of the household appliance manufacturing companies have more than 50 employees and 4-5 years in business operation. There is very great extent of business model innovation in operational value, human capital, and financial value while great extent in value proposition. There is very high digital transformation with regards to product offering, customers, resources, capabilities, and strategy. Digital transformation has significant effect to business model innovation. The strategy significantly affects the business model innovation the most. There is no significant difference on the assessment of the respondents when grouped according to profile. The study proposed a Business Innovation Program for the household … Read More

Abstract: Driven by the wave of digitization, traditional art IP, serving as a bridge between cultural heritage and modern commerce, are exhibiting unprecedented vitality and potential. To better tap into their value and achieve sustainable development, this paper proposes that the modern development of traditional art IPs should proceed from multiple aspects, including the application of digital technologies, cross-border integration and innovation, the rise of the creative industries, the extension of the IPs industry chain, specialized operations, policy support and protection, jointly promoting the widespread dissemination and sustainable development of traditional art IPs in modern society. Read More

Abstract: With the rise of financial technology, traditional financial institutions are facing unprecedented impact and opportunities. This paper provides an in-depth analysis of the impact of fintech on traditional financial institutions and the integration and development of the two. Firstly, the research background and purpose of the integration of fintech and traditional financial institutions are described. Then it analyses the development status of fintech and traditional financial institutions, including the development history and characteristics of fintech and the status quo and challenges of traditional financial institutions. Then it discusses the impact of fintech on traditional financial institutions at the business level and profit model. After that, the integration mode of fintech and traditional financial institutions is elaborated, including technology application integration and cooperation case study. Then it looks forward to the future trend of the integration of FinTech and traditional financial institutions, including the development direction outlook and the future pattern and competitive situation. Finally, the research conclusions are summarised and the future research direction is outlooked. The integration of fintech and traditional financial institutions is an unstoppable trend, and traditional financial institutions should actively respond to the challenges and seize the opportunities to achieve higher quality development. Read More

Abstract: As one of China's major economic provinces, Shandong Province has experienced significant economic growth from 2004 to 2021, and its total GDP ranks among the top in the country. In 2021, Shandong's GDP increased by 8.3% year-on-year, with the service sector contributing particularly prominently to GDP, accounting for 52.8% of GDP, while foreign trade also showed a rapid growth trend. Despite the challenges of unbalanced urban-rural development and the need to optimize the industrial structure, Shandong Province has laid a solid foundation for the sustained and healthy development of the economy by adjusting its industrial layout and actively expanding its opening up to the outside world. Since the beginning of the new century, especially in the period of rapid development of heavy chemical industry, Shandong Province has successfully grasped the development opportunity and vigorously developed heavy industries such as petrochemical and oil refining through an investment-driven strategy, further strengthening its important position in the national and global economy. Read More

Abstract: This work focuses on analyzing the non-ferrous metal stock market by selecting specific indicators to reflect the sector's overall performance, considering the prevalent market conditions. In this paper, we preprocessed the index data and applied principal component analysis to obtain five principal components, accounting for 95.263% of the total variance, thereby establishing an investor sentiment measurement model. Further, to establish a correlation between trading volume and investor sentiment, we conducted logistic regression analysis based on the sentiment measurement model. The tested model achieved an accuracy rate of 87.3%. Additionally, using a Python web crawler, we collected and standardized the "greed and fear index" as an emotional indicator, matched it with daily data, and incorporated it into the logistic regression model. This enhanced model exhibited an accuracy rate of 82.5%. Our findings reveal that the greed and fear index has a more significant impact on emotional index changes than trading volume and turnover rate in logistic regression. This work not only contributes to a deeper understanding of investor sentiment in the non-ferrous metal stock market but also provides insights into potential market behaviors, guiding investors and policymakers in making informed decisions. Read More

Abstract: With the advancement of the global sustainable development agenda, recycling resources has become an important strategy to promote sustainable economic development. This study examines the significance of resource recycling in fostering environmental conservation, conserving energy, and enhancing resource efficiency through a comprehensive analysis of sustainable economic theory. This paper thoroughly analyzes and examines the incentive mechanism and execution strategies for resource recycling, encompassing policy incentives, market dynamics, social responsibility, and technological innovation. Through comparative case analysis and theoretical construction, the paper aims to provide feasible strategies and operational suggestions for enterprises and policymakers to realize resource recycling, thereby promoting the green transformation of the economy. The research findings demonstrate that effective policy incentives such as tax reduction, subsidies, and environmental regulations are the core driving forces for promoting resource recycling. Additionally, innovative market mechanisms such as green labels and developing circular economy market platforms can enhance enterprises' engagement in resource recycling. The achievement of corporate social responsibility and the enhancement of consumers' awareness regarding environmental protection positively influence resource recycling. In conclusion, technological innovation and improvement are essential for efficient resource circulation. Intelligent and digital technology has greatly improved the recovery rate and resource reuse efficiency. Read More

Abstract: The integrated development of China's sports finance and sports industry is ushering in new trends and opportunities. With the continuous growth of China's economy and the improvement of residents' living standards, the sports industry, as an important part of the national economy, is ushering in unprecedented development opportunities. As a key force to support the development of the sports industry, the necessity of sports finance is becoming increasingly prominent. The driving role of national policies cannot be ignored, and a series of policies are aimed at promoting the deep integration of the sports industry and the financial sector. The innovation of sports financial products and services, such as the development and application of sports insurance products, the innovation of sports credit and investment products, and the development prospects of sports financial derivatives, have provided new financing methods and investment channels for the sports industry. The integration model of sports finance and sports industry, including sports event financing and sponsorship model, financial support for stadiums and infrastructure, and financial management of sports clubs and athletes, has injected new vitality into the sustainable development of the sports industry. The risk management and control of sports finance, as well as the construction of a regulatory framework for sports finance, are the key to ensuring the stable development of the sports finance market. The impact of technological progress on sports finance, the long-term trend of the integration of sports finance and sports industry, and the opportunities and challenges of sports finance in the context of globalization are all important aspects of the future development of sports finance. Read More

Abstract: In the cost control process of enterprises, the use of digital means can efficiently integrate the resources of enterprises, strengthen the collaborative work between various departments, accelerate the speed of information transmission, promote innovation activities, improve economic benefits, and optimize the efficiency of cost management. Following the core concept of fine cost control and under the extensive influence of digital economy, this paper explores the way of optimizing cost management by visiting modern enterprises on the spot. This paper expounds the connotation of digital economy and cost management, and provides theoretical support for the subsequent analysis. Then, it analyzes the challenges and opportunities faced by enterprises in the field of cost management under the background of digital economy. Finally, it analyzes many problems existing in the actual operation of cost management of enterprises, and puts forward some specific measures to improve cost management, aiming at helping enterprises to improve production efficiency, reduce cost expenses, and explore market potential. Read More

Abstract: In the context where the legalized business environment is increasingly becoming an important cornerstone of economic development, the healthy development of enterprises has become more crucial. As a vital component, the enterprise compliance system should be further optimized. Currently, the enterprise compliance system faces issues such as imperfect legislation, a lack of coordination between administrative and criminal law enforcement, and problems with evaluation mechanisms. It is necessary to establish and improve the criminal compliance system for enterprises through perfecting legislation, mutual recognition of administrative and criminal law enforcement systems, and optimizing evaluation mechanisms, in order to cope with the increasingly complex and changing domestic and international legal environments and build a legalized business environment. Read More

Abstract: With the rapid development of information technology and digital technology, various industries are actively promoting digital transformation, and state-owned enterprises, enjoying strong support from national policies and possessing relatively abundant resources, could have better leveraged the advantages of digital transformation. However, their digital transformation process is not always smooth. Therefore, this paper clarifies the connotation of enterprise digital transformation, highlights the significant role of digital transformation for state-owned enterprises, analyzes the problems and challenges faced by state-owned enterprises in their digital transformation, and finally puts forward strategies to accelerate the digital transformation of state-owned enterprises, with the aim of providing suggestions for the upgrading of state-owned enterprises' digital transformation. Read More

Abstract: The Diaoyu Islands dispute is an important part of the Sino-Japanese conflict and has a significant negative impact on the development of Sino-Japanese friendly relations. To better maintain the healthy development of Sino-Japanese relations, we need not only to comprehensively analyze the ins and outs of the Diaoyu Islands issue, but also to explore the Diaoyu Islands issue from a macro perspective based on the differences and contradictions in the security strategies of China and Japan, so as to have a deeper understanding of the historical complexity and current difficulties of the Diaoyu Islands issue and thus propose more effective solutions. Read More

Abstract: This study starts from the perspective of internal control, exploring the optimization of financial audit processes and risk control strategies in universities. Through comprehensive measures such as policy systems, personnel training, and information construction, a risk control guarantee system has been established, improving audit efficiency and quality. The study emphasizes that in the digital age, it is necessary to introduce technologies such as intelligent RPA and big data analysis to achieve automated processing and real-time monitoring of financial data. The research results provide strong support for university financial management and suggest that universities should adopt innovative technologies, strengthen international cooperation, and promote the modernization and intelligence of financial management. Read More

Abstract: Since the 1980s, financial capital has gradually assumed a dominant role in global economic development. Emerging as a new form of capital, financial capital has expanded globally; however, its essence remains tied to the general laws of economic development. The historical trajectory of financial capital has been profoundly shaped by the unbalanced political economy led by capitalist states, cyclical global financial crises, and the transformation of Western capitalist values, which has led people to pursue the "greed" inherent in capital. Marx analyzed the development of capitalism and posited that capitalist crises are inevitable, with the unlimited expansion of capital being a fundamental characteristic of capitalist development. Therefore, in critiquing the globalization of financial capitalism, it is necessary to base the analysis on Marx’s theoretical framework regarding the logic of capital, while also focusing on the developmental trends of capital on the global stage. Furthermore, the implications of this development require careful analysis and consideration. In this context, China's unwavering commitment to the path of socialism with Chinese characteristics should also be thoroughly examined, with a view to building a community of shared future for humanity. Read More

Abstract: This paper discusses in depth the optimization strategy and practice cases of financial reimbursement system of colleges and universities under the perspective of internal control. Firstly, the current situation of financial reimbursement system in universities is analyzed, and the existing problems are pointed out, such as cumbersome process, inefficient approval, and unsound internal control mechanism. Subsequently, optimization strategies are proposed, including simplifying the approval process, strengthening the responsibility of approval, introducing automated approval mechanism, establishing risk early warning and monitoring mechanism, strengthening internal audit and supervision, and enhancing information communication and transparency. The effectiveness of the optimization strategies is verified through the practical analysis of the case universities, and the specific problems and solutions encountered in practice are revealed. In addition, the implementation steps and timetable of the optimization strategy, resource allocation and personnel training, supervision and assessment mechanism and other safeguard measures are also elaborated in detail. Read More

Abstract: Music therapy, as a kind of non-pharmacological treatment, is gradually gaining attention in China. The aim of this thesis is to discuss the issues related to music selection and use of strategies in music therapy. Firstly, the definition and basic principles of music therapy as well as the physiological and psychological effects of music on human beings are introduced. Secondly, the principles and criteria of music selection are analysed, including the characteristics of music genres, individual differences of patients and the evaluation of music therapy effects. Then, specific methods of music application strategies, such as playing, listening and composing, as well as the combination of music with other therapeutic means, are explored. Then, through case studies, the application of music selection and use strategies in actual therapy is further elaborated. In addition, corresponding countermeasures are proposed to address the challenges faced in music therapy. Read More

Abstract: With the rapid development of new media technology, microfilm, as an emerging art form of film and television, presents a unique charm and broad prospects for development in the new media environment. Starting from the development history, definition and characteristics of microfilm, this paper analyzes the development overview of microfilm in the new media environment, and summarizes the problems and challenges of microfilm in terms of content quality, copyright protection, marketing mode and so on. In view of these problems, this paper puts forward a series of innovation and development countermeasures in order to promote the sustainable development of microfilm. At the same time, this paper provides an in-depth analysis of successful and failed cases through case studies, with a view to providing useful reference for microfilm practitioners. Read More

Abstract: This paper studies the development status and countermeasures of Chinese animated movies. First, it introduces the definition and development history of Chinese animated films, including their characteristics and influence. Then, it analyzes the current industrial scale, content creation, audience groups, as well as the problems and challenges of Chinese animated films. Aiming at these problems, this paper puts forward a series of countermeasures and suggestions, including support and guidance at the policy level, collaborative development and innovation of the industry, improvement of the quality of content and creation level, talent cultivation and exchanges, as well as expanding the market and improving international influence. Read More

Abstract: This paper comprehensively analyzes the impact of tax reduction and fee reduction policies on the integration of Chinas digital economy and the real economy, the upgrading of industrial structure, local financial risks and other aspects. Research shows that tax cuts and fee cuts have generally promoted the optimization and upgrading of the economic structure, but the regional differences are significant, and the impact on local government debt risks is uncertain. The article suggests that tax and fee reduction policies should be adjusted according to the economic and social development, and the tax structure should be optimized to achieve high-quality economic development. At the same time, it emphasizes the important role of fiscal decentralization in regulating the relationship between tax reduction and fee reduction and local financial risks, and puts forward corresponding policy suggestions. Read More

Abstract: With the rapid development of China's economy, the strategy of rural revitalization has become an important initiative to achieve balanced development of urban and rural areas. As an important economic region at the national strategic level, the rural revitalization of Guangdong, Hong Kong and Macao Greater Bay Area is particularly crucial. This paper explores the role of physical tourism integration in promoting rural revitalization in the Guangdong-Hong Kong-Macao Greater Bay Area, and analyzes the positive impacts of physical tourism integration on rural economy, society, culture and ecological environment. By constructing a theoretical framework and analyzing practical cases, this paper proposes a series of strategies and model innovations to promote the effective combination of body-tourism integration and rural revitalization. The findings suggest that physical tourism integration can significantly promote rural economic growth, foster social progress, strengthen cultural heritage, protect the ecological environment, and enhance rural brand image. The article concludes with policy recommendations and future research directions based on the findings of the study, aiming to provide theoretical and practical guidance for the realization of comprehensive rural revitalization. Read More

Abstract: The purpose of this paper is to study the social service function and practice path of Guangdong Vocational Education City (VEC) in the “One Million Project” of Qingyuan City. By means of literature review and case study analysis, it explores the practice and effectiveness of the VTC in the sharing of educational resources, integration of industry and education, talent cultivation, scientific research and innovation, cultural inheritance and social governance, etc. The study finds that the VTC has played an important role in promoting the social service function of Qingyuan City in the “One Million Project”. The study finds that VTCs have played an important role in promoting local economic development, facilitating industrial upgrading, and upgrading the quality of education, but they also face challenges in resource allocation, cooperation mechanisms, and talent cultivation models. This paper puts forward a series of countermeasures and suggestions, including strengthening policy support, innovating cooperation mechanism, and reforming talent cultivation mode, in order to enhance the social service function of VTC. At the same time, this paper also points out the limitations of the study and makes suggestions for future research directions. Read More