Volume 2, Issue 2

Developing Industrial Zones in Hanoi: Current Status and Solutions

Abstract: Attracting investment in industrial parks (IPs) in the city. Hanoi not only contributes to promoting the capital's overall socio-economic development, but also changes the industry structure towards prioritizing the development of new industries. The article evaluates the current status of Hanoi's industrial park development over the past time, points out the achieved results and limitations, and then proposes development solutions in the coming time. Read More

Research on the Prospect and Path of Development of RMB as an International Reserve Currency

Abstract: Along with the global financial crisis and the weakening of the US dollar, the internationalization of the RMB has ushered in an important opportunity, and the promotion of the RMB as an international reserve currency not only promotes the internationalization of the RMB, but also has a great impact on China and even the world economy. At present, there are different views on the development prospect of RMB as an international reserve currency in China. This paper clarifies the development situation of RMB internationalization through in-depth investigation of the current development situation of RMB internationalization and the existing risk problems and puts forward the relevant development path to promote RMB as an international reserve currency on the basis of this. On this basis, it proposes a development path to promote the RMB to become an international reserve currency, which will provide thinking and reference for the RMB to realize internationalization from peripheralization to regionalization, and eventually become an international reserve currency Read More

Research on the Construction of Financial Shared Service Centers for Group Companies

Abstract: With the rapid development of economic globalization and information technology, the number of global enterprises is growing rapidly, and the scale of enterprises is also constantly expanding. More and more enterprises are expanding their business overseas. The increasing complexity of business management is caused by the increase in business. The models of traditional financial management can no longer meet the development needs of modern enterprises. In order to strengthen internal control and improve market competitiveness, enterprises have begun to apply the financial shared service center model to solve problems in the development process. This article introduces the meaning, role, goals, and differences of financial shared service centers, and explores how to build a financial shared service center model. Finally, a summary is provided. Read More

Discussion on Improving the Level of Enterprise Business Administration Under the New Economic Environment

Abstract: In the ever-evolving landscape of the new economy, businesses are confronted with numerous challenges and opportunities. This article examines three key aspects: technological innovation, market competition, and regulatory updates, and their impact on enterprise business administration. Firstly, technological innovation drives digital transformation, necessitating the active application of technologies such as artificial intelligence and big data to enhance efficiency. Secondly, intensifying market competition, coupled with the rise of new industries and global competitive pressures, calls for enterprises to expand their talent pool and strengthen management and innovation. Lastly, the continuous update of laws and regulations requires businesses to establish robust risk management systems, enhance compliance awareness, and ensure legal operations. In conclusion, by comprehensively addressing challenges in technology, market dynamics, and legal compliance, businesses can enhance their business administration levels to meet the demands of the evolving new economic environment. Read More

Research on the Development Strategy of Buddhist Cultural Tourism Resources in Inner Mongolia

Abstract: Religious culture, as an excellent tourism resource, not only attracts tourists but also deepens the spiritual connotation of scenic spots. Starting from the current situation of the development of Buddhist tourism resources in Inner Mongolia, this article takes Guanyin Temple in Baotou City as an example to analyze the many problems that exist in the current development of Buddhist tourism resources in Inner Mongolia. In response to these problems, strategies for developing and utilizing Buddhist tourism resources are discussed. Combining the unique regional culture of Guanyin Temple, create a unique religious and cultural tourist destination. Its planning strategy hopes to provide reference for the development of religious and cultural tourism in Guanyin Temple. Read More

Research on the Transformation Efficiency of Scientific and Technological Achievements of Minis-try-affiliated Universities Based on Network DEA

Abstract: Previous studies on the transformation of scientific and technological achievements in universities were based on the black box model, and the results obtained were not comprehensive enough. This paper divides the transformation of scientific and technological achievements of universities into the knowledge research and development stage and the value transformation stage. The two-stage network DEA model is used to study the transformation efficiency of scientific and technological achievements of 55 subordinate universities based on the data from 2009 to 2017.The research in this paper finds that the overall efficiency of the transformation of scientific and technological achievements in Chinese universities is relatively stable, and the efficiency of the knowledge research and development stage is relatively high, but the efficiency of the value realization stage is seriously low, resulting in a low level of overall efficiency."985" engineering colleges and "double first-class" colleges have higher input and output efficiency, and cluster analysis is used to classify and summarize the technological transformation of each college. Finally, corresponding development suggestions are put forward. Read More

Discussion on the Role of Business Administration in Promoting Economic Development

Abstract: This article delves into the pivotal role of business administration in driving economic development. It elucidates the core functions of business administration and its synergy with economic progress. Specific areas where business administration catalyzes development, such as innovation, marketing, resource allocation, and strategy, are explored. Additionally, it examines the challenges encountered by business administration in advancing economic growth, including legal frameworks, cultural shifts, technological evolution, and global competition. By elucidating these dynamics, the article aims to underscore the indispensable contribution of business administration to fostering sustainable economic development. Read More

An Overview of Agricultural Supply Chain and Customization

Abstract: The promotion of national policies and the progress of information technology have made customized agriculture possible. Compared with contract farming, customized agriculture can not only guarantee the income problem of farmers, but also better guarantee the quality of agricultural products and close to the market demand. This paper systematically reviews the current research status of agricultural supply chain and customization, summarises the shortcomings of the existing research, and points out the direction for the subsequent research. Read More

Research on Urban Land Suitability Evaluation Based on GIS—A Case Study of Xi'an City

Abstract: The evaluation of urban land suitability plays a crucial role in urban planning and land management. Taking Xi'an City as a case study, this research, based on ArcGIS software, conducted an in-depth study and evaluation of urban land suitability by comprehensively considering factors such as terrain, land use status, and DEM elevation data. By collecting and analyzing a large amount of spatial data, a set of urban land suitability evaluation models was established. With the functionality of ArcGIS software, spatial analysis and data processing were carried out to generate spatial distribution maps of urban land suitability. The research results indicate that land suitability is influenced by various factors, including terrain features, land use status, and elevation. Therefore, when formulating urban planning and land use policies, it is essential to consider these factors comprehensively to promote sustainable urban development and rational resource utilization. In future urban development, it is necessary to combine the influencing factors of urban land to develop more scientifically sound urban planning, aiming to achieve optimized spatial layout of cities and efficient resource utilization. Read More

Models of the Stackelberg Game for Progressive Pricing of Urban On-Street Parking Lots

Abstract: This paper establishes the Stackelberg three-party game model of on-street parking price to solve the specific pricing strategy problem of on-street parking lots in a single city. In the model, the government acts as the leader to decide the parking price strategy, while the long-time parkers and short-time parkers act as the followers, deciding whether to park or not according to the price and their own utility, thus forming a tripartite game system. The model, through in-depth analysis of the utility function and response strategy of each participant, designs the functional expression of the progressive billing strategy, aiming to find the equilibrium point between the government's pricing strategy and the parkers' behavior, in order to further solve the parameters in the government's pricing strategy, and arrive at the optimal price of the parking lot balancing the interests of all parties, which provides a specific pricing basis for the system to formulate the pricing scheme of the on-street parking in a piece of the urban area. Read More

A Review of Research on the Effects of Psychological Emotions on Cooperative Innovation Contexts

Abstract: Under the double influence of the anti-globalisation trend and the impact of the new crown epidemic, enterprises have gradually found that evaluating innovation performance solely from objective factors such as performance and network status is monotonous and one-sided. Enterprises are a huge and complex whole composed of countless individuals, and individual subjective emotions such as incentives, moods, and experiences also affect the innovation results of enterprises to a certain extent. Therefore, by introducing the factor of psychological emotion into the context of enterprise cooperation and innovation, this paper summarises the research related to psychological emotion of innovation and explores the conceptual connotation, dimension division, and variable measurement of psychological emotion of innovation, with a view to expanding the theoretical derivation of the influence of psychological emotion on enterprise innovation and helping enterprises to achieve innovation and high-quality development. Read More

Research on the Impact of Investment in Technological Innovation on Financial Competitiveness of Agricultural Listed

Abstract: Agricultural listed company is the leading force in the agricultural industry, its sustainable development can not be separated from the support of technological innovation, and its technological innovation ability determines whether the enterprise can realize the maximum value, the financial competitiveness of enterprises as an important part of the core competitiveness. Therefore, this paper takes agricultural listed companies as the research object, analyzes the impact of their investment in technological innovation on their financial competitiveness, and provides empirical basis for the management to formulate industrial policy, thus promote the optimization and upgrading of China's agricultural industrialization, enhance its financial competitiveness, improve the value of enterprises. Read More

Research on Emergency Logistics Risk Analysis under Epidemic Based on HAZOP Technology

Abstract: This study explores using HAZOP analysis to assess risks in emergency logistics during epidemics. It highlights the importance of various aspects like personnel training and material management in different stages (preparation, rescue, and recovery) of emergency logistics. The study identifies critical risks through HAZOP analysis and proposes countermeasures like improved training and optimized resource allocation to mitigate these risks and improve overall efficiency. This research provides valuable guidance for building more robust emergency logistics systems to better respond to future outbreaks. Read More

Research on the Application of VR Technology in the Field of Automotive Marketing

Abstract: With the increasingly fierce competition in the automotive market, the application of VR technology in automotive marketing by automotive enterprises plays an important role in improving consumer experience, gaining competitive advantages in the industry, and boosting the digital transformation of automotive enterprises. This paper reviews the current situation of VR technology in the field of automobile marketing, studies relevant policies, summarizes the application of VR technology in automobile marketing, and finally forecasts the development trend of VR technology in automobile marketing and gives relevant suggestions. The purpose of this paper is to provide some reference for promoting Chinese automobile enterprises to obtain competitive advantage in global automobile marketing. Read More

Research on the Construction of Entrepreneurial Competency Quality Model for Entrepreneurs

Abstract: Entrepreneurial competence refers to the knowledge, skills, abilities and characteristics required by an outstanding entrepreneur to be competent for entrepreneurial tasks and achieve high entrepreneurial performance, which is manifested in the comprehensive ability to identify, pursue opportunities, acquire and integrate resources in the entrepreneurial process. As the core figure of entrepreneurship, entrepreneurs play a vital role in entrepreneurship. For the start-up enterprises before Round A, the resources are in short supply in all aspects and the company mechanism is not perfect, so the competence of entrepreneurs is particularly important, which greatly affects the direction and result of entrepreneurship. Therefore, it is of great significance to build a competency model for entrepreneurs to improve the success rate of entrepreneurship and promote the healthy development of entrepreneurial enterprises. Read More

Research Progress and Prospects of Shrinking Cities

Abstract: This Amidst the wave of globalization and urbanization, the phenomenon of urban shrinkage is gradually becoming a "new normal" in urban development, triggering a series of profound questions regarding urban sustainability. With profound changes in the domestic and international socio-economic environment, the phenomenon of urban shrinkage has also begun to emerge in some cities and regions in China, posing a severe challenge in the process of new urbanization. This phenomenon not only challenges the traditional concepts of urban planning and management, but also prompts scholars in the field of economic geography to re-examine and conduct further research. This article aims to summarize the latest progress in the study of shrinking cities, delve into their connotation, identification criteria and type classification, underlying causes and mechanisms, as well as coping strategies. By doing so, we hope to provide theoretical support and practical guidance for the research and practice of urban shrinkage issues in China, and promote sustainable urban development and modernization of governance. Read More

Analysis of College Students' Entrepreneurship Under E-Commerce Environment

Abstract: According to the relevant survey, the success rate of college students' entrepreneurship is lower than 5% for a long time, which is mainly due to the low cognitive ability of college students' entrepreneurship risk and the lack of knowledge related to risk management. The research results show that college students are more worried about and attach importance to the direction of the project, the source of funds, the change of the market and the corresponding knowledge and skills, but pay less attention to social resources and social skills. On the whole, college students' risk management ability is medium, so at the end of this article, relevant suggestions are put forward for the improvement of college students' entrepreneurial risk management ability. Read More

Research on Financing Dilemma and Strategy of College Students' Entrepreneurial Enterprises

Abstract: With the rapid development of China's economy, China is actively promoting the development of college students' innovation and entrepreneurship. As an important force, college students' entrepreneurship is of great significance for promoting economic transformation and upgrading and training young talents. At present, college students' entrepreneurial enterprises are facing serious financing difficulties. Although the government, universities and all sectors of society have issued a series of support policies, there are still many problems in the financing of college students' entrepreneurial enterprises. Therefore, from the perspective of college students' start-up companies, this paper discusses their financial problems and corresponding solutions, and encourages these entrepreneurial students to make rational fundraising decisions based on their own operational conditions, so as to reduce the burden of their companies in raising funds, and at the same time, it can bring certain reference value to more college students' entrepreneurs in the future. Read More

Research on Green and Low-Carbon Development Countermeasures of Anshan Iron and Steel Industry Under the Goal of "Double Carbon"

Abstract: Green low-carbon and economic and social win-win is the only way to achieve sustainable development. Through the new growth point, new momentum and new path of green low-carbon development of Anshan iron and steel industry, Anshan City will continue to improve the quality and efficiency of green development. This paper mainly expounds the status quo and obstacles to the implementation of green and low-carbon development of Anshan iron and steel industry, and puts forward countermeasures and suggestions from the government, enterprises and the public to strengthen the construction of a new path to achieve green and low-carbon development of Anshan iron and steel industry. Read More

Challenges and Opportunities for Corporate Human Resource Management in the Context of Artificial Intelligence

Abstract: With the continuous development and maturity of Internet technology, big data and artificial intelligence have gradually become the new products of the 21st century, and their applications are expanding while promoting the development of science and technology. As artificial intelligence has the advantages of fast, accurate and convenient, its application in the field of enterprise human resource management has brought a new working mode for enterprise human resource management and put forward higher requirements for enterprise human resource managers. On this basis, this paper gives an overview of the development and application of artificial intelligence, discusses the specific application of artificial intelligence in enterprise human resource management, focuses on the challenges and opportunities faced by enterprise human resource management in the context of artificial intelligence, and aims to bring technical support to relevant departments. Read More

The Development and Characteristic Analysis of China's International Relations Theory

Abstract: This paper aims to analyze the development and characteristics of China's international relations theory. Firstly, it reviews the origin and evolution of China's international relations theory, then discusses its characteristics and main viewpoints during different historical periods. Finally, it examines the position and influence of China's international relations theory on the current international stage. Through a comprehensive analysis of China's international relations theory, this paper aims to deepen the understanding of China's thoughts and positions in international affairs, as well as its impact on the global political landscape. Read More

Russia's Economic Development Situation and Its Influence on Sino-Russian Economic and Trade Cooperation

Abstract: This paper aims to analyze the development of the Russian economy and explore its impact on Sino-Russian economic and trade cooperation. Firstly, the paper reviews the historical background and current situation of the Russian economy, with a focus on analyzing the main economic indicators and government policies. Secondly, the historical background, current situation, and cooperation areas of Sino-Russian economic and trade cooperation are summarized, and the opportunities and challenges of cooperation are discussed. Subsequently, the paper analyzes the factors influencing the impact of Russian economic development on Sino-Russian economic and trade cooperation and prospects for future cooperation. Finally, based on the research results, strategies and suggestions for promoting the development of Sino-Russian economic and trade cooperation are proposed to provide reference and support for bilateral cooperation. Read More

The Problems Existing in the Development of Rural E-commerce in Henan Province

Abstract: This paper aims to explore the problems existing in the development of rural e-commerce in Henan Province and propose corresponding solutions. Through the integration of existing research results, combined with field surveys and case analyses, it deeply analyzes the challenges and difficulties in the development of rural e-commerce in Henan Province, thereby providing theoretical support and practical guidance for further development in this field. Read More

The Impact of Minimum Wage Policies on Income Inequality: Evidence from China

Abstract: This paper examines the impact of China's minimum wage policy on income inequality. By analysing micro-survey data from China's urban labour market, this study uses microeconometric methods to assess the level and implementation of the minimum wage and its multiple impacts on the employment effect, the labour supply effect, the spillover effect, the inequality effect and the income distribution effect. It was found that the minimum wage policy, while raising the wage level of low-income groups, had a significant negative impact on the income of workers whose income levels fell within the 150 per cent to 250 per cent range of the previous period's minimum wage, suggesting that the minimum wage policy did not have a uniform effect in reducing the income gap. Read More

Practical Analysis of Stock Market Under ESG

Abstract: In today's era, climate change brought about by the greenhouse effect is gradually bringing more and more economic losses and natural disasters. In order to mitigate the negative impact of climate change, many countries have jointly formulated a 1.5°C climate scenario, which has brought a lot of impact on the global economy and industry development (Henderson et al., 2020). At the same time, my client commissioned me to build a portfolio that complies with the 1.5°C climate scenario, and the shares must be included in the S&P 500 Net Zero 2050 Climate Transition ESG Index as of 30/09/2022. The total portfolio is $100,000, and the benchmark designates the S&P 500 Net Zero 2050 Climate Transition ESG Index. Because the investment horizon is short and only six weeks, I chose semi-active management in my portfolio management process, and the rebalancing method was selected as percentage rebalancing. Finally, based on macro and industry analysis and relative valuation and technical analysis of the corresponding stocks, I selected ten stocks: Starbucks Corporation, Tesla, Inc., Amgen Inc., Cisco Systems, Inc., Eversource Energy, The Coca-Cola Company, and Expeditors International of Washington, Inc., Trans Digm Group Incorporated, Netflix, Inc., S&P Global Inc. I calculated their respective shares using the Markowitz model and bought and rebalanced, but unfortunately, my portfolio did not work as expected. The sector index fell by 4.87% in the week of the investment term, but my portfolio fell by 7.45% and performed poorly. Among them, the collapse of Tesla due to special events and my previous judgment of Tesla were greatly affected, and although its share price was only 9.94%, its share price fell by 33.74%. Although the late-stage rebalancing gave me hope for the better, the short investment horizon became a significant obstacle to the improvement of my portfolio. Read More

Analysis of the Development Status of Foreign Insurance Companies in China

Abstract: Today, China has become the second-largest insurance market in the world. Attracted by China's policies and good prospects for the development of the insurance industry, foreign insurance companies continue to expand their presence in the Chinese market and actively participate in the wave of development and reform of the Chinese insurance industry. This paper reviews the development characteristics and the evolution of regulatory policies of foreign-funded insurance institutions in various stages, analyzes and explores the current difficulties they face and the support they hope to obtain, to provide references for further strengthening international cooperation. The full text is divided into three parts: the process and methods of foreign insurance entering the Chinese market, the difficulties faced by foreign insurance institutions in China, and suggestions to promote the development of foreign insurance institutions in China. China's attitude toward foreign investment has always been inclusive and open, and it hopes that Chinese insurance institutions can learn more experience and innovation from foreign insurance companies, but also hope that foreign insurance companies can contribute to the development of China. Read More

Marketing Strategy of NOVA Employment

Abstract: This paper targets identifying challenges faced by the Australian non-profit organization NOVA in providing more suitable job opportunities for disabilities, focusing on communication barriers between NOVA and decision-makers in Small and Medium Enterprises (SMEs). It discusses how NOVA improve its competitiveness by providing unique services through market segmentation, targeting, differentiation, and positioning (STDP) strategies. This paper also emphasizes the current situation for disabilities of finding jobs and explores leveraging LinkedIn to achieve SMART goals, including showcasing services, expanding networks, and using LinkedIn tools to attract target audience. Read More

Analyzing Equitable Goods Distribution: Integrating Fair Division Principles and Game Theory

Abstract: This research focuses on the equitable allocation of indivisible goods among five agents, where each agent holds goods contributing to its profit. The dual objectives are to maximize all agents' collective profit and ensure the fairness of goods distribution. Fair distribution is identified as a significant social challenge. The study aims to explore and elucidate the fair relationships within goods distribution through the lens of game theory, a methodological framework that has seen rapid advancements in various fields. Utilizing game theory for this analysis is crucial for advancing social equity and improving public satisfaction with distribution outcomes. Read More

Analysis of Coupling Coordination Degree of Digital Economy Industry Synergistic Development—Empirical Evidence Based on Urban Agglomerations in the Northern Region of China

Abstract: With the rise of the national strategic position of Beijing-Tianjin-Hebei city cluster, Central Plains city cluster and Shandong Peninsula city cluster, inter-city cluster collaboration has become particularly important, and scientific evaluation of the level of digital economy industry synergistic development of major northern city clusters is conducive to cracking the dilemma of industrial synergy of major northern city clusters, and forming the pattern of high-quality integrated development. The data related to digital infrastructure, digital industrialization and industrial digitization of the Beijing-Tianjin-Hebei city cluster, the Central Plains city cluster and the Shandong Peninsula city cluster from 2013 to 2021 are selected, and the coupled synergy model is applied to evaluate the level of collaborative development of digital economy industries in major northern city clusters based on the analysis of digital economy industry development in major northern city clusters. The study found that: the coupling and coordination degree of digital economy industry of the three major northern city clusters from 2013 to 2021 has been improving, and the digital economy industry of the Beijing-Tianjin-Hebei city cluster will reach the intermediate level of coordination in 2021; in terms of the spatial synergy of the digital economy industry of the three city clusters, the synergy of the digital economy industry among the three clusters has reached the level of just barely dislocation, but the degree of industrial digitization synergy among the three clusters has obviously lags behind the level of digital infrastructure synergy and industrial digitalization synergy. Based on this, it puts forward countermeasures and suggestions to accelerate the top-level design of digital economy industry synergistic development in the major northern city clusters and to establish institutional mechanisms to support the synergistic development of digital economy industry in the cities. Read More

Analysis of the Investment Value of New Energy Vehicle Enterprises Based on the Analysis of Barringer/Ireland Business Model

Abstract: The purpose of this report is to decide which company between Xpeng or Nio to invest in based on the analysis of Barringer/Ireland Business Model. Firstly, according to the research and data collection, the report briefly introduces the general situation and development of the new energy vehicle market and the background of the two companies Xpeng and Nio. Then, through the reliable and real information of Xpeng and Nio, the report applies all 12 parts of the theory to Xpeng and Nio, and analyzes the advantages and disadvantages of these two companies in these 12 factors. Thirdly, the two companies are compared based on theoretical analysis of 12 factors in Barringer/Ireland Business Model. Finally, the report figures out which company to invest in, and speculates and analyzes the future development trend of this company according to analysis of Barringer/Ireland Business Model. All in all, the whole report is completed based on numbers of reliable and real data, analysis of articles and researches. Read More

Analysis of Financial Market Efficiency

Abstract: This comprehensive study delves into the intricacies of financial market efficiency, anchored around the Efficient Market Hypothesis (EMH) as postulated by Eugene Fama. It scrutinizes the hypothesis across its weak, semi-strong, and strong forms, incorporating a broad spectrum of empirical evidence and theoretical discourse. In light of recent advancements in technology and the increasing complexity of global financial markets, this paper also explores the impact of high-frequency trading, artificial intelligence, and blockchain technology on market efficiency. Through a meticulous examination of both supportive and critical perspectives on the EMH, the analysis extends to consider the implications of market efficiency on investment strategies, portfolio management, and regulatory frameworks. By juxtaposing traditional financial theories with contemporary market phenomena, this study seeks to offer a nuanced understanding of the dynamic interplay between market efficiency, technological innovation, and investor behavior. The ultimate objective is to provide a balanced viewpoint that acknowledges the merits of the EMH while also recognizing the evolving challenges and opportunities within global financial markets. Read More

Closed-loop Supply Chain Model Analysis of Home Appliances based on Promotional Effort and Recycling Effort

Abstract: Nowadays, a large number of home appliances have entered the node of renewal, if they can be properly disposed of and utilised, used home appliances can also be converted into renewable resources to achieve the economic cycle, and at the same time, green living and circular economy are increasingly accepted by the public. Recycling of used home appliances has both economic and social benefits. At the same time, promotional efforts invested in the market for home appliances have an obvious effect on increasing their market demand. Therefore, it is necessary to study the closed-loop supply chain of home appliances based on promotion and recycling efforts. In this paper, we use literature analysis, mathematical analysis and Stackelberg game analysis to construct a closed-loop supply chain model for home appliances based on promotional and recycling efforts after determining who is the promoter among manufacturers and retailers, and then compare and analyse the decisions and benefits of the supply chain members, taking into account their centralised and decentralised decision-making. The results of this paper show that: (1) when home appliance manufacturers, retailers and third-party recyclers of used home appliances make decentralised decisions, there is a double marginal effect, i.e., the supply chain members only consider their own benefits while ignoring the benefits of the supply chain as a whole, which results in the failure of this closed-loop supply chain system of home appliances to be coordinated. (2) When the retailer's promotional effort is greater, both the retail price and the retailer's profit are lower. (3) The greater the recycling effort of the third-party recycler of used home appliance products, the higher its recycling price, i.e., the consequent increase in recycling costs, leading to a decrease in its profit. Read More

Analysis and Application of Big Data in Social Media Marketing

Abstract: This paper discusses the importance and advantages of big data analysis and application in social media marketing. With the popularity of social media platforms, big data analysis provides enterprises with opportunities to deeply understand user needs, optimize marketing strategies and improve marketing effects. This paper introduces the current situation of social media marketing, and expounds in detail the application of big data analysis in user portrait analysis, user behavior analysis and marketing effect evaluation. Through big data analysis, enterprises can formulate more accurate marketing strategies, improve marketing accuracy, optimize user experience and improve marketing efficiency. However, big data analysis also faces challenges such as data quality and privacy protection, which requires enterprises to pay attention to data security and compliance in the process of application. Read More

Linking Corporate Social Responsibility and Organizational Performance in WH Industrial Holdings Company in China

Abstract: The main objective of this study is to analyze the relationship between corporate social responsibility and organizational performance of WH Industrial Holdings Company. The study identified the profile of the respondents and determined the level of organizational performance in terms of financial and non-financial measures as assessed by the employees and how the employees perceive the corporate social responsibility practices of the company relative to economic, legal, ethical and philanthropic/discretionary aspects. It also determined how other stakeholders describe the CSR practices of the company. Read More

Innovation of Enterprise Management in the Era of Artificial Intelligence

Abstract: As a product of social development and technological innovation, Artificial Intelligence has become the driving force of technological innovation and industrial transformation. It profoundly impacts the world economy, social progress as well as people’s lives. Artificial Intelligence’s commercial applications innovate enterprises’ internal operations and production processes, bringing both challenges and opportunities for management. This article analyses innovation in modern enterprise management with specific applications of AI to management theories. Some suggestions are also made for enhancing the application level of Artificial Intelligence in enterprise management. Read More
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