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The Impact of Mergers and Acquisitions Payment Methods on the Performance of Cultural Enterprises Acquisition

Yiyang Fang
Vol.3, No.2, pp.214-225, 2024 DOI: 10.62051/ijgem.v3n2.24 June 28, 2024
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Abstract: This study will focus on the current development of the cultural industry, utilizing the sample of A-share cultural corporate mergers and acquisitions to delve deep into the relationship between the payment methods and performance of cultural M&A. This study will review relevant domestic and international literature, and select A-share listed company cultural industry M&A cases from 2001 to 2019 that meet the screening criteria from the Bloomberg database as samples, focusing on the relationship between payment methods and M&A performance in the cultural industry M&A process, aiming to provide decision-making recommendations for the payment stage of corporate M&A. In terms of quantified performance, this study will focus on long-term performance, thus the performance assessment time interval is set as the three years before and after the M&A. And based on the relevant financial indicators available during this period, a multi-factor model will be constructed and tested using sample data. Through this study, we can discover that during the M&A process, stock payment is more favorable for the long-term performance improvement of acquiring companies compared to cash payment.
Keywords: Mergers and Acquisitions in the Cultural Industry, Payment Methods, M&A Performance
APA Citation: Yiyang Fang (2024). The Impact of Mergers and Acquisitions Payment Methods on the Performance of Cultural Enterprises Acquisition. International Journal of Global Economics and Management, 3(2), 214-225. https://doi.org/10.62051/ijgem.v3n2.24

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